04
Jul
2018

BMW accessories perfectly presented

“Terres Noires – “Black earths” is the mythtical name for the fascinating hilly landscapes of black slate gravel in Provence. This is the setting for the new spot for BMW Accessories and Specialized. An action-packed film that triggers the spirit of adventure in us with breathtaking biking scenes and nature shots. Not only the strong Specialized bikes were perfectly presented. Also impressive: BMW’s stylish and practical accessories such as bicycle holders and floor mats.

Since only two shooting days were available for the shooting of the film, we went on a one-day location scouting with a local tour guide prior to the video production. It was a great experience to see how the tourism association helped us find a location and even treated us to a picnic with regional delicacies!

The team consisted of 12 people: 7 from the production side, 2 athletes and 3 customers, including the creative agency. The film was shot with a Sony FS7, a DJI Osmo, a drone and GroPros. The spot on Accessories and Specialized Bikes will be used worldwide for marketing purposes.