Advertising and PR agencies have been complaining about something for a while now. Namely, the gruelling task that is tendering bids and making pitches. And the enormous amount of time, money and ideas required by the applicant.
As an agency for film productions, we unfortunately can only agree in many cases. The list of required standard information is getting longer and longer and bears no relation to the service being required. In order to even be given a pitch, we have to pull out all the stops – it doesn’t matter whether it is for a video production that is “fast, short, on a low budget and cobbled together” or for the creation of a company’s own online TV channel.
Even in cases where a query only serves as the infamous, missing “third offer” – there is always a request for a written idea, in line with the motto: “It doesn’t hurt to ask”! Being involved is everything, that is clear, and who can allow themselves to not put in a bid?