THE BLOG

18
Oct
2011

The power of demand and the downfall of morality

Advertising and PR agencies have been complaining about something for a while now. Namely, the gruelling task that is tendering bids and making pitches. And the enormous amount of time, money and ideas required by the applicant.

As an agency for film productions, we unfortunately can only agree in many cases. The list of required standard information is getting longer and longer and bears no relation to the service being required. In order to even be given a pitch, we have to pull out all the stops – it doesn’t matter whether it is for a video production that is “fast, short, on a low budget and cobbled together” or for the creation of a company’s own online TV channel.

Even in cases where a query only serves as the infamous, missing “third offer” – there is always a request for a written idea, in line with the motto: “It doesn’t hurt to ask”! Being involved is everything, that is clear, and who can allow themselves to not put in a bid?
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31
Aug
2011

Have you read a blog today?

BLOGs_weltweitAsia is arguably the best market for blogs and, as such, for bloggers too, or so ComScore claims.

In what is his only comment at the moment, Arnab Sen quite rightly asks how we are even supposed to read such a collection of data. For: statistics are always only as good as the person who compiles them. These statistics were certainly not collected over a long period of time: The data was collated in June 2011. Incidentally: see also ibusiness. But, despite this, the trend is there: Japanese people apparently spend more than 62 minutes per month reading or writing blogs. It is no wonder that – on the other side of the world – 22% of all new US domains include a wordpress installation – our Corporate Video Journal does too.

So, when you have an hour or so to spare and don’t know which blog to read? I would be thrilled if you spent part of this hour reading our blog.

14
Jul
2011

When customers make a mark with video

florian-juni-11shutterstock_71065159-300x267Sometimes you come across opinions and presentations in other blogs that you could not have put better yourself and that, above all else, describe your own mood perfectly. The production of corporate videos has not been solely for company Intranet systems for a long time now. The moving image is used to transport emotions that can load the brand with positive (and also negative) emotion.

The one-way approach: me, the company film; you, the viewer without any feedback only works in Web 2.0 in certain conditions – and in some industries, not at all.
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12
Jul
2011

The coffee cup is alive.

Continuity… The main actor is drinking coffee in the film – it says so in the script. He picks up the cup, leaves the picture and then re-emerges with the coffee cup. He sits down and takes a sip.

The cameraman films this scene from three different angles:

KaffeetasseWide Shot: We see the entire room with the sofa, table and person. The coffee cup is very small. Then we jump in closer to the situation. Now we only see the sofa and the main actor; the coffee cup can be easily identified. Finally, we film the whole close, which means that we are extremely close-up: we only see the main actor up to the breast; the aforementioned coffee cup is large in the frame.

Attention is paid to a lot of different things, such as the warm light. The scene is supposed to take place at 4 pm, although we filmed at 10 am. None of the members of the film crew created shadows, despite the many spotlights. The original sound was also good and the acting suitably similar in all three versions.

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28
Jun
2011

Set photography: The producer’s best friend!

Still images are important. As such, we try to invite a set photographer to document every large film project that we undertake. The large amount of work required for this is worth it: this is also often down to the making-of photos, which serve as a good reminder for the client.

The final product (the film / the video) is always the focus of attention; however, snapshots taken during shooting serve to capture the situation in a special way.
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15
Jun
2011

Polar production: daylight is precious!

Exotic film locations are one of the attractive advantages of persuading customers to produce a film at these locations. But not because “it’s fun”; instead, because otherwise the planned story just wouldn’t work. For our project this meant: what do you do when you need massive amounts of snow in the middle of a rainy, grey Bavarian November?

One possible solution that sometimes works: quickly create a Christmassy landscape sugar-coated with snow in the studio next door! This isn’t impossible, but in this case, impossibly expensive. In our case, it was easier, more practical and in actual fact cheaper to fly to Lapland in November. There weren’t any direct flights: Munich-Helsinki, an overnight at the airport, and then on to northern Finland the next day. A long, long way north – Murmansk is, so to speak, right next door.
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15
Jun
2011

It is always 9 am somewhere

FollowthesunOur customers and projects are as varied as they are international. It doesn’t matter whether we are communicating with the USA or China – there is always someone on hand at nine o’clock in the morning at our office in Geiselgasteig.

The article in the FilmMag by Bavaria Film “Following the Sun” is relevant to this topic and provides an illustrative look at how we work together with our international clients.