Category: General

14
Jul
2011

When customers make a mark with video

florian-juni-11shutterstock_71065159-300x267Sometimes you come across opinions and presentations in other blogs that you could not have put better yourself and that, above all else, describe your own mood perfectly. The production of corporate videos has not been solely for company Intranet systems for a long time now. The moving image is used to transport emotions that can load the brand with positive (and also negative) emotion.

The one-way approach: me, the company film; you, the viewer without any feedback only works in Web 2.0 in certain conditions – and in some industries, not at all.
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05
Jul
2011

The universal video format for speed in 2011

Video encoding is a blessing. These days, cinema-quality films can be distributed by every Tom, Dick and Harry via widespread DSL connections. DVD quality can be achieved via cellular networks. However, those encoding the videos can face a lot of stress, as choosing the right video format is anything but easy.

SchnelleFormatMausEvery device category, every operating system, every browser and every cable quality demands a different video file in order to achieve the best possible quality and straightforward circulation. And both desktop and mobile platforms are in a state of constant flux. In the desktop world, Adobe Flashplayer has represented an appreciated piece of continuity for simple video playback over the last few years. Until Steve Jobs told the world, iPad in hand, that the Flashplayer was no longer needed and, in doing so, startled the guardians of the mobile platforms and the desktop video world.
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15
Jun
2011

It is always 9 am somewhere

FollowthesunOur customers and projects are as varied as they are international. It doesn’t matter whether we are communicating with the USA or China – there is always someone on hand at nine o’clock in the morning at our office in Geiselgasteig.

The article in the FilmMag by Bavaria Film “Following the Sun” is relevant to this topic and provides an illustrative look at how we work together with our international clients.