To document the collaboration between BMW and Steinway & Sons for the special-edition BMW 7 Series model.
The creation of a film that conveys the aesthetics, quality and exclusiveness embodied by both brands.
Presentation of the film at the launch of the special-edition 7 Series at an event in the Steinway & Sons factory in Hamburg. The film was subsequently viewed 240,000 times on BMW TV’s YouTube brand channel.
It was also presented in a shorter, recut version at the Auto Shanghai car exhibition.