BMW i3 – HOW TO USE

Training Video

TASK

As part of the BMW i3 Born Electrics series we produced how-to clips that would present certain features of the BMW i3. In this episode, Kathryn and Chad are introducing the topic of battery charging at home.

SOLUTION

A short clip that combines the look and feel of a homestory with a training video. The content is easy to follow thanks to a calm edit. Very likeable protagonists, great locations and strong colours make you want to drive a BMW i3 yourself.

RESULT

A Davey Award in Silver for our BMW i3 Born Electric production in the category “Original Web Series”!