BMW Motorrad – Chris Pfeiffer rides BMW Tower

Commercial
TASK

The market launch of the new “Chris Pfeiffer Edition” BMW F 800 R naked bike was about to take place. Now it was time to awaken the interest of the motorbike’s fan base.

SOLUTION

We asked four-time world champion stunt rider Chris Pfeiffer which location in Munich he would most like to tear around on with the F 800 R motorbike that carries his name.

RESULT

Many a motorbike enthusiast would burn their driving licence for the chance to shoot a film like this. It received over 2.9 million clicks – and the fact that the viewers keep coming is testimony to the timelessness of this online video.