BMW Series 1 Coupé

Commercial
TASK

The BMW 1 Series was about to be launched. It was time to create a buzz surrounding this powerful car, which boasts a 350 hp engine with 500 Nm of torque.

SOLUTION

Three video clips reveal ever more details about the vehicle; the entire car is then featured in the third and final video. The advertisements encourage viewers to register for a test drive.
BMW 1 Series M Coupé. Step 1. (see above)
BMW 1 Series M Coupé. Step 2.
BMW 1 Series M Coupé. Step 3.

RESULT

A considerable increase in test drive requests following release on www.bmw.tv/com, YouTube and Facebook; a total of 1.5 million clicks on YouTube