To portray the history, remodelling and new spirit of the HVB-Tower. The imagefilm should integrate and visualise the company’s values and characteristics like being demanding, forward thinking and sustainable.
Strong visuals, exciting points of view, dynamic camera movements and the use of several camers for drone shots and timelapses. The high quality footage is combined with historic images to bridge past and present.
The film is used successfully in presentations, on screens within the HVB Tower building itself and also for external representation of HypoVereinsbank.