For the launch of the 7th generation of the BMW 5 Series, the design and new features need to be explained and portrayed.
A model of each the 6th and the 7th generation are filmed in detail in exactly the same manner. In postproduction the two models are edited into a filmic comparison using various forms of split screens.
The potential buyer gains valuable detailed information on the new model. The video already has more than 450,000 views on YouTube.