From late 2016 Bavaria Film has presented itself with a new brand, a contemporary as well as innovative new presence in the market. Through a retouch of the logo, the new motto “Ideas set in motion” and the relaunch of the website bavaria-film.de, we have given the image of Bavaria Film a further edge and have positioned the company as an attractive motion picture producer in the market.
Apart from the logo retouch, the new motto and the website relaunch, a new image film has also been introduced as one of the essential parts shaping the new brand image. We’ve produced the clip together with Bavaria Film Interactive.
Development and production of an image film are ambitious projects in every company. Not surprisingly perhaps, as the film needs to feature the core branding message of a company and – as the name suggests – establish and convey a company’s image.