It happens quickly; often during the very first discussion: As soon as a company wants to create a video for marketing or information purposes, one question always emerges. Even before the first line of the briefing or storyboard has been written: how do we get the film online – on YouTube? The brow is furrowed, the eyes wide open: the desire for a quick, clear answer is written in the face.
I’m sorry, this will be a big disappointment, but there is no simple answer to this question. But, a short summary.