THE BLOG

16
Dec
2016

#justreleased – TV Commercial for weeCONOMY

We had a lot of fun with the production of the new TV commercial for the company weeCONOMY! THE STARS: The two Dalmatians Sly and Zora. Watch the finished TV spot here:

As we were busy with the actual filming of the spot, we would like to thank Fabian Schmidt-Lademann of weeCONOMY for providing this making-of-video:

 

Making-of TV Commerical weeConomy

On the film set of the new TV-Spot of weeConomy

 

08
Dec
2016

Green Screen – the All-Round Remedy? (Part 1)

“Let’s just film in front of green! That way, we save ourselves the effort of constantly building new locations!” Or: “We need to have another go at a scene. Perhaps we’ll do that in front of the green screen, then we can just implement it into the other scenes.” These are all examples of customer statements – mostly expressed with great enthusiasm… However, we have to destroy this illusion of the ‘green solution’ pretty quickly, as filming in front of green is unfortunately not always the solution for everything.

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27
Oct
2016

What to Watch Out for When Filming with a Drone?

More and more often, drones are used in professional video productions. Using this technique, images and emotions are created which, until now, could only be realized with high production costs and immense effort. However, a lot of legal requirements need to be considered for every drone production. Our production manager and director Stefanie Behr spoke with Christian Breuer, managing director at our partner firm All About Video GmbH.

Drohnen-Dreh Bavaria-Filmstudios 2016

(Copyright: Tom Streubel, 2016)

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31
Aug
2016

“Something to Do with Media”!

Many dream of a job in the film sector. But does this extend to “Corporate Video”? In a conversation with Lars Reckmann, managing director of Bavaria Film Interactive, we explore what jobs in the film industry are really about, what knowledge someone should bring along, what makes our company so special as an employer and why good coffee in the office can never be good enough.

Mitarbeiter Bavaria Film Interactive

Employees of Bavaria Film Interactive during filming

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11
Aug
2016

The Communicator Award 2016 in Silver goes to SAP TV

We are happy to announce that our platform SAP TV has been honoured with the Communicator Award of Distinction in silver. On its website www.sap-tv.com the software company hosts videos about various topics: From innovation to events to behind-the-scenes-insights and customer stories. With globally over 320,000 customers in 25 industries, there are no limits: The content ranges from basketball at the NBA to autism projects in India.

Communicator Award 2016 für SAP TV und Bavaria Film Interactive

SAP is the world leader in enterprise applications in terms of software and software-related service revenue. Hence, the expectations towards the platform in terms of reliability as well as an easy-to-use interface are high. Since SAP is a global player with customers in over 190 countries, we take care that the platform is accessible at anytime, anywhere in the world, from any device. Apart from the editorial content, the homepage also hosts a section for journalists where they can access and download footage like photos and videos of the company.

The Communicator Award is the leading international awards program recognizing groundbreaking ideas in marketing and communications. It honours work that transcends innovation and craftmanship that makes a lasting impact. The Communicator Awards receive over 6,000 entries every year. They’re sanctioned and judged by the Academy of Interactive & Visual Arts. Thank you to the academy for honouring our work with this year’s trophy of distinction in silver!

25
May
2016

Content is King, Distribution is Queen – and She Wears the Pants?

Who would not want their elaborately produced video to also be a success on the web? A video that is often clicked, shared and liked? This happens – contrary to widespread belief – rarely by chance. Rather, precise planning (“seeding”) is behind it, because the competition never sleeps. 300 hours of video material are being uploaded on YouTube every minute!

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20
Apr
2016

Well Briefed is Half the Battle Won

Video has emerged as an effective medium of communication. But to get started with such a project, the client needs to have a good briefing.

Writing a briefing is paying off in the long run. In all honesty! Admittedly, it costs time and effort, but it gives you a clear view of the project, the objectives and the related tasks. And that will pay off in the course of the project. You’ll be able to plan the project wisely and reduce the questions and misunderstandings of all parties to a minimum. It also helps the potential production companies to deliver a reliable cost estimate.

Reality shows, however, that writing briefings is not very popular. Where to begin and where to stop? What is the bare minimum and what is over the top?

We’ve assembled the most important aspects in a short brief for you.

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02
Mar
2016

Much Ado About Nothing – A Visit at the CMCX in Munich

Whether it was the citywide advertising in Munich, the omnipresent marketing on the Internet (“Europe’s supposedly biggest content marketing event”) or the current hype about the topic ‘content’ – I had high expectations for the Content Marketing Conference & Exposition (CMCX) held in Munich. Much too high, as it turned out.

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28
Jan
2016

What Are They Talking About? Post-Production Terms Explained!

Almost every industry has its own special jargon with terms, only “insiders” can understand. That’s not different for us in the movie production. But: I’m happy to make you all insiders! According to my area of expertise, I start by explaining important terms from the post-production – my very own workspace.

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14
Jan
2016

Advertising Meets Realism: Why ‘Documercials’ Can Be So Successful

‘Documercials’ are a film format that was developed in the USA in the mid-1980s and is growing in popularity in Europe as well. The protagonists in ‘documercials’ are ordinary people – someone like you and me. Instead of flawless models or actors we see people who have wrinkles and sometimes pimples. They struggle with real worries and problems. They achieve goals that we can achieve as well. The mix of advertising and documentary doesn’t use any fairy-tale-scenarios, but focuses on real life. This authentic performance reflects onto the company / organisation / brand / product. The reference to something real creates a “I know that” – or “That’s how I feel as well” moment. This is refreshing, devastating, moving – and believable. And that’s why well-made ‘documercials’ are very successful. However, what seems to happen randomly and feels authentic, is often well cast and precisely planned. The boundaries between genuine documentary and staged content are blurred. The reality is created by the issues that companies and organisations prescribe.

#FuckThePoor: Film production about a social experiment organised by “The Pilion Trust”, an aid organisation that fights homelessness in the UK.
The organisation’s YouTube clip has been clicked nearly 5 million times. (Source: unit9.com, YouTube)

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