EB Sound, the Eternal ‘Poor Relation’ – Talking to an Expert

In the traditional film production, sound recording still has a certain status. EB (electronic reporting) teams, however, don’t necessarily handle it in a professional way, often even neglecting it completely. This can lead to ongoing problems with the sound. More understanding and attention from editors, directors and other responsible people could help though. Everyone is at least a bit interested in camera technology, mainly because the result is visible. The interest in sound engineering and recording, however, is still extremely poor.
We have asked Michael Mücher, a trainer and expert for video, TV and audio a few simple, ever-recurring questions. The interview was conducted by Nils van Well, project manager Volkswagen TV.

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“Let’s Go Viral, Please!”

“The film needs to be really successful.” When I hear this sentence from customers, I generally know what many of them have in mind: a viral Internet sensation. Spots that are clicked as much as possible, “liked” and shared, and that seem to spread by themselves on the Web. The nature of the film and the content that needs to be conveyed are often secondary in such a briefing. Usually that means that we’ve got to go right back to the beginning again and discuss the message of the film. Viral spots are not suitable for every topic and not for every client. This is the case when there are quite a few topics or when these are simply too complex. An explanatory video or editorial video usually couldn’t be further away from a viral, but it might still be the most appropriate way to transport the content.

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Cannes Gold !

Alexander V. Kammel, Kathrina von Langen (Regie), Benedikt Meisenberger (DOP). Photo: Filmservice International/Benjamin Maxant

Alexander V. Kammel, Kathrina von Langen (Regie), Benedikt Meisenberger (DOP). Photo: Filmservice International/Benjamin Maxant

We have won the Golden Dolphin for Best CorporateVideo at the “Cannes Corporate Media & TV Awards“. The video “40 years BMW 3 series“ was initiated by BMW Group and produced by Bavaria Film Interactive under the direction of Katharina von Langen.

In the video passionate BMW fans from around the globe answer the question which generation of BMW 3 series is their favorite. In celebration of the 40th anniversary of the bestseller fans proudly present their cars and give personal and emotional insights. Within 7 minutes of video Bavaria Film Interactive draws a very distinct picture and thus convinced this year’s jury of “Cannes Corporate Media and TV Awards“.

The Austrian agency “Filmservice International“ has been giving the desired award to film producers, customers, agencies, television stations and students since 2010. Corporate videos, online-, media- and TV-documentaries are chief subjects of the event. The winners of the 6th “Cannes Corporate Media & TV Awards“ were honored on October 15th at the Palm Beach Cannes as part of a gala dinner. For this event over 270 guests from around the globe have traveled to the Cannes film metropolis.

This year the international prize competition lists a total of record-setting 772 video submissions from all over the world. 152 had been chosen for this competition.

Here’s the link to the corporate video “40 years BMW 3 series“:


Around the world in eighty days: International Corporate Video Productions in spring 2015

Our new fiscal year kicked off splendidly. Since February 2015 our BFI teams have been traveling around the world to produce corporate video posts and footage. For our customers SAP, BMW, Volkswagen and Porsche Consulting we have visited the following locations: Mallorca (Spain), Dublin (Ireland), Madrid (Spain), Barcelona (Spain), Porto Alegre (Brazil), Kapstadt (South Africa), Miramas (Southern France) Shanghai (China), Jakarta (Indonesia), Apen (Germany), Orlando (USA), Las Vegas (USA), Walldorf, Hannover, Wolfsburg and München. Continue Reading..


Bavaria Film Interactive gains
3 year contract

Bavaria Film Interactive will produce BMW TV for three more years.
The Munich-based production company again excelled the competition for the budget for BMW TV international and, in addition, gained the budget for BMW TV for the German market. Since 2007 Bavaria Film Interactive has been producing videos for the international Version of BMW TV. “We are proud to take over the responsibility for the German BMW TV market as well. This reflects our customer- oriented approach and confirms our competitiveness”, said Managing Director Lars Reckmann.
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Trifecta for the King

Bavaria Film Interactive is happy for our third silver prize for the King! Meant is of course our spot about the BMW Concept M4 Coupé – LONG LIVE THE KING. What better occasion than to offer you an exclusive insight into the production of this spot.

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Boat to boat instead of car to car: BMW Marine 507

When filming for BMW we normally film with a camera car. Mid-September 2014 we had a completely different approach. The star of our production was the BMW Marine 507 speedboat, built in 1957.Continue Reading..


Bouncing Image Capture

The Commercial shooting in Studio 6. Focuses on the bright-illuminated, 170 square metre wide set and its main actor: a brand-new BMW 3 Gran Turismo. As is usually the case in fashion model shooting, the vehicle has been perfectly spotlighted from every side. There were beauty-shots in front of a neutral background, long shots and close-ups. Shots, which are not possible everywhere. Studio size and setting have to match. The studio offers the profound basis required for such a complex commercial shooting.


In early 2013, Studio 6 was upgraded to become a multifunctional studio to allow the special demands for commercial shootings. Its core highlight is a 13 x 13 metre wide and 6 metre tall infinity cove. Its standard colour is white but it can also receive a different colour paint, as desired. Included into the standard equipment are basic lighting as well as a 12 x 6 metre wide textile sail. This makes the studio one of the largest, ready-to-shoot and best equipped studios in Munich.

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One-day advertisement for the Querdenker Club


The production of advertisements is a broad field and one that always carries the stigma “…that will be expensive”. Small and medium-sized businesses, smaller institutions and associations with pockets that are not so deeply lined either do not dare approach the issue or are faced with results with a high potential for embarrassment. Continue Reading..


Delivering Tomorrow. The future in 3D.

No-one knows what the future will bring and yet merited experts continue to develop scenarios in their various studies to show us how our world could look and function in a few decades’ time. The Deutsche Post DHL is also focusing on the future with a topic that is of special interest to them: logistics in the year 2050. The related study presents five possible “worlds”, which we were able to bring to life using film.

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