Tag: Editorial Calendar


Content is King, Distribution is Queen – and She Wears the Pants?

Who would not want their elaborately produced video to also be a success on the web? A video that is often clicked, shared and liked? This happens – contrary to widespread belief – rarely by chance. Rather, precise planning (“seeding”) is behind it, because the competition never sleeps. 300 hours of video material are being uploaded on YouTube every minute!

Continue Reading..