Video has emerged as an effective medium of communication. But to get started with such a project, the client needs to have a good briefing.
Writing a briefing is paying off in the long run. In all honesty! Admittedly, it costs time and effort, but it gives you a clear view of the project, the objectives and the related tasks. And that will pay off in the course of the project. You’ll be able to plan the project wisely and reduce the questions and misunderstandings of all parties to a minimum. It also helps the potential production companies to deliver a reliable cost estimate.
Reality shows, however, that writing briefings is not very popular. Where to begin and where to stop? What is the bare minimum and what is over the top?
We’ve assembled the most important aspects in a short brief for you.